Design that ships,
for brands people
already trust.

This was a full framework build rather than a single page. I designed every web page in Figma, working in both front-end and dev mode to keep handoff clean, and used Photoshop's generative fill to open up copy space in existing imagery without needing new photography. Beyond the core site, I built out a variable email template system, a custom icon set, and even WeChat app mockups to support job search functionality in that market — all designed to work in both light and dark mode from the start. The work extended to banner ads, Google Slides templates, and interactive mockups in Adobe XD, all while collaborating closely with cross-functional teams to keep everything aligned with Four Seasons' brand guidelines and accessibility standards. It was as much a systems-design problem as a visual one — making sure every deliverable, across every format, felt like part of the same coherent brand experience.

Most link-in-bio tools on the market — Linktree, ContactInBio — were visually thin despite 98% of their traffic coming from mobile, so I set out to build something more visual without sacrificing a fast, frictionless setup. Early in development I hit a real constraint: reliably pulling thumbnail images from social platforms wasn't feasible long-term, since their APIs change too often to support it. I pivoted profile creation to manual form inputs to keep moving, but that approach didn't scale the way the product needed to, and the project was shelved before shipping. I designed the logo in Illustrator and built the front end in HTML/CSS with custom JS, testing across Chrome and Safari on desktop and mobile throughout. It's a project I'm glad I built anyway — the API limitation was a useful lesson in validating technical feasibility before committing to a direction.

Research across livestreaming platforms showed that roughly 80% of users had trouble finding content worth watching, so discoverability became the core design problem to solve rather than an afterthought. I designed the UI and UX around surfacing content quickly, then optimized the mobile experience specifically for the multitasking reality of livestreaming — searching for a new stream, chatting, and watching all at the same time, often one-handed. Everything was designed in HTML/CSS, then built out with a substantial amount of custom JavaScript to handle the interactive layout and real-time feel. Debugged across Chrome and Safari on both desktop and mobile to make sure the experience held up consistently everywhere.

Monster's careers page templates were being built ad hoc for each client, with inconsistent documentation slowing down handoff between design and production. I restructured the workflow around a reusable component system — interactive Figma mockups that mapped directly to the final build, paired with a documentation standard that made intent and edge cases clear at a glance. The one-page funnel was designed to guide hiring managers from landing to signup with minimal friction, and matching email templates kept the experience consistent post-conversion. The improved prototyping process cut production time by 15% across the template library, freeing the team to take on more client builds without adding headcount.